Barcelona, Spain

Kate
Prykhodko

34 years old

I build and lead marketing systems — from brand strategy to performance — for companies across real estate, hospitality, and wellness.

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Portrait of Kate Prykhodko, Head of Marketing based in Barcelona

12+

Years in marketing

4

Languages (EN • ES • RU/BY)

2

Degrees (Master's Degree + ESADE Business School)

360°

Marketing Leadership

01 — Profile

Journalism roots, systems mindset.

Kate Prykhodko standing in a bright Barcelona apartment

Focus

Brand strategyPerformance marketingContent systemsTeam leadership

I’m a Marketing Director based in Barcelona with a background in journalism, social media strategy, and product marketing across multiple industries. I currently lead the marketing department at Estate Barcelona, where I oversee brand positioning, performance marketing, content, PR, partnerships, and team development.

I started my career as a TV correspondent and print journalist in Belarus before making a career shift into social media marketing. Fascinated by the way digital platforms were transforming brand communication, I went on to work with international brands including Reebok, Arla, and Barilla. As a social media strategist and producer, I led creative teams, developed strategies, managed campaigns from concept to execution, and delivered measurable results. Some of the projects I worked on reached audiences of more than 2 million followers, giving me early experience in taking ownership, coordinating cross-functional teams, and balancing creativity with business objectives.

After relocating to Barcelona in 2019, I worked as a freelance marketing consultant, helping businesses across hospitality, beauty, wellness, and lifestyle strengthen their digital presence. During this time, I also had the opportunity to build and launch the content strategy for the hospitality SaaS company Amenitiz.

Over the past two years at Estate Barcelona, I’ve grown from leading social media marketing to heading the company’s entire marketing strategy, driving brand development, performance marketing, communications, and team growth.

I’m currently studying Entrepreneurship & Management at ESADE Business School.

02 — Strengths

  • Marketing strategy & team leadership

  • Performance marketing (Meta Ads, CAC / ROAS analysis)

  • Content strategy & brand positioning

  • Cross-functional collaboration (design, PR, partnerships)

  • Multicultural communication across Eastern European and Spanish markets

03 — Education

  • Business Entrepreneurship & Management

    ESADE Business School — in progress

  • Bachelor in Journalism

    Belarusian State University

  • UX Design Certification

    Coursera

  • Social Media Marketing Professional Certificate

    Coursera

04 — Languages

Russian

native

Belarusian

native

English

fluent

Spanish

fluent

05 — Tools

ChatGPTClaudeMidjourneyMagnific AIRunwayElevenLabsGoogle AdsMeta Business SuiteGoogle Analytics 4Google Search ConsoleHubSpotMailchimpSemrushChatGPTClaudeMidjourneyMagnific AIRunwayElevenLabsGoogle AdsMeta Business SuiteGoogle Analytics 4Google Search ConsoleHubSpotMailchimpSemrush
HotjarFigmaCanvaAdobe ExpressCapCutLoomNotionMiroSlackTrelloWordPressTildaLovable.devHotjarFigmaCanvaAdobe ExpressCapCutLoomNotionMiroSlackTrelloWordPressTildaLovable.dev
AIMarketing & AdsAnalytics & ReportingDesign & ContentProject ManagementCMS & Web

06 — Approach

Built on numbers. Amplified by AI. Powered by tools.

Numbers first

300–600%

Average ROAS

Every strategy starts with metrics. I track CAC, ROAS, conversion rates and channel attribution to make decisions grounded in data, not guesswork.

AI amplified

2M+

Audiences reached

I use AI to speed up research, creative production and personalization — while keeping brand voice human, clear and credible.

Tool-driven

25+

Tools in stack

From Meta Ads and Google Analytics to Figma, Notion and HubSpot — I connect best-in-class tools into repeatable, scalable workflows.

Selected work

Port
folio

Marketing leadership and growth work across real estate, hospitality, beauty, wellness and SaaS — from department building to paid acquisition.

Role

Head of Marketing (SMM Specialist → Head of Marketing since Dec 2025)

Leading the full marketing department — performance marketing, content & social media, PR & partnerships, website & SEO, brand strategy, and team management — balancing strategic, operational, and creative priorities simultaneously.

estate-barcelona.com ↗
  • Own and execute the company's marketing strategy — performance marketing, PR & partnerships, and email marketing — while hiring and directing a specialist team (SMM, SEO, design).
  • Overhaul the company's social media strategy across LinkedIn, Telegram, YouTube, and TikTok.
  • Lead the company's rebranding and full website redesign, from strategy through execution.
  • Establish performance visibility company-wide, initiating a live dashboard tracking lead volume, cost-per-lead, channel ROI, and other key metrics for data-driven decisions.
  • Build influencer, blogger, and partnership marketing into a core acquisition channel alongside paid and organic.
  • Own and plan the annual marketing budget, allocating spend across performance, content, and partnerships.
  • Introduce AI into recurring workflows to cut execution time on reporting and repetitive tasks — bridging business, marketing, and tech to ship strategic projects end-to-end.

Selected content

Estate Barcelona Instagram profile
Estate Barcelona English Instagram feed
Estate Barcelona property and market content grid
Estate Barcelona editorial and news content

Contact

Let's work
together

Open to marketing leadership roles and select consulting projects across Europe.

Based in Barcelona, Spain